Chrysler rolled out a Super Bowl commercial with a powerful message: Its Halftime America. And our second half is about to begin. All that matters now is looking ahead and finding a way forward.

The new Lincoln MKZ Concept, revealed at the North American International Auto Show, signals a significant step in Lincoln’s reinvention, providing a clear vision of its next-generation vehicles.

“With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand,” said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. “The MKZ Concept is the next step in the reinvention of Lincoln, something we’ve been quietly but aggressively pursuing.”

The MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln’s design future.

Warm hues are evident in every aspect of the new vehicle’s Cognac-colored exterior. The deep finish is achieved with a rich base coat covered in multiple layers of tinted clear-coat finishes. By retaining key, recognizable brand design elements, the MKZ Concept remains clearly identifiable as a Lincoln. One example is the more refined interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr.

The sedan’s profile is dominated by a long, sleek and sweeping roofline that allows the design to break away from the traditional sedan three-box shape. The lengthening of the roofline enables a more flowing, elegant and more naturally aerodynamic appearance.

The 2012 Chrysler 300 is offering a special Beats by Dr. Dre sound system.

The Beats by Dr. Dre sound system is a top-of-the-line audio system tuned by the Dr. himself. With specialized speakers fully integrated on all new Chrysler 300 S models, you don’t just hear the music — you feel it. This is the redefinition of mobile audio technology, the way the artist intended. And it’s available exclusively through Chrysler.