Jeep Owners Learning to ‘Tread Lightly’

For those shopping for a Jeep and interested in venturing off road, it may be interesting to learn about an organization that is supported by Jeep owners nationwide. Tread Lightly! is a national nonprofit organization with a mission to promote responsible outdoor recreation through ethics education and stewardship. The organization was launched in 1985 by the US Forest Service, and became a nonprofit organization in 1990.

Tread Lightly!’s educational message, along with its training and restoration initiatives are strategically designed to instill an ethic of responsibility in a wide variety of outdoor enthusiasts and the industries that serve them. The program’s goal is to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s core focus is on people that use or are affected by motorized and mechanized vehicles. The organization offers unique programs and services to help remedy growing recreation issues. Unique enough, the federal government officially recognizes the organization as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in the outdoors.

Tread Lightly! is the nation’s only source for a full line of motorized and non-motorized outdoor ethics training and education. Tread Lightly!’s educational materials include: guidebooks, quick-tip brochures, a hunting education curriculum, an online awareness course, how-to videos, teaching materials, and a line of children’s materials.

Tread Lightly!’s positive message of balancing outdoor ethics with recreation has reached nearly 50 million people through strategically-designed public service announcements for print, radio, television and the web. More than $1 million in ad space is donated each year for these important messages. News coverage involving Tread Lightly! reaches an additional 10 million people per year. So next time you are venturing off the road with your Jeep, remember to ‘tread lightly’.