Mazda’s Sustainable Zoom Zoom Vision

Wondering what Mazda is doing for their part in making cars cleaner? In 2007 Mazda adopted the “Sustainable Zoom-Zoom” long-term vision. Zoom Zoom is a philosophy in which they have committed to making cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again. It also requires the achievement of a sustainable future for cars, people and the Earth. Mazda has announced a target date of 2015 for achieving their goal of improving the average fuel economy of Mazda cars sold globally by 30% above 2008 levels. To achieve this, they have begun to thoroughly improve base technologies including engines, transmissions and our weight reduction technology, and aerodynamics. By progressively combining these technologies with Mazda’s proprietary idling stop system “i-stop,” regenerative braking, and hybrid and other systems, they aim to offer consumers green driving along with excellent  safety and performance.